The football season is in full swing, and at True Vintage we don’t just love the game but also love repping the colours as well. Despite becoming a cult item today, football shirts were originally used just to signal the difference between the two teams and weren’t even available for fans to buy. Kits have evolved well beyond this and have become firmly embedded in street style and culture.
It was colour TV that changed the game, there was increasing pressure from sponsors to feature their logos on team kits. Then in 1973 the West German team, Eintracht Braunschweig, became the first team to feature their sponsor on their kit; their sponsor being Jägermeister. There was then a wave of teams signing shirt sponsorship deals and couple years later in 1975, Leeds United became the first team to sell replica kits after striking a deal with Admiral.
The 1980s and 1990s saw designs for kits really take off as designers became more experimental, Hollands ’88 kits and Mexico’s 98’ kit are two standout designs we’re really fond of. Both are iconic in their own right, even featuring in the art exhibit The Art of the Football Shirt last year.
Today’s market for replica football tees is booming, in the UK alone it is over £200 million. Similar to the Stone Island trend, the football shirt trend is another staple in UK fashion that has exploded into the US and even into high-end fashion. Supreme, BAPE, Palace and notably Versace have now all produced their own football shirts, increasingly blurring the lines between football and fashion.
Whilst many brands are currently reproducing some of the classic kits of the past, we firmly believe that nothing beats the authenticity of the classic vintage design. Our latest additions are in keeping with this philosophy, like the 1995-97 Barcelona Away Shirt, worn when the side narrowly beat the UEFA Cup Winners Cup PSG 1-0 in Rotterdamor and the 1996-97 England Away Shirt from the infamous Euro 96 Semi-Final against Germany.
Some of our other recent favourites include rare stand-out designs like, the 1994-95 Rapid Vienna Home Shirt and the 1996-98 Lazio Away Shirt, which was worn in the clubs first Coppa Italia win for 30 years. Over the years we’ve looked to build up a unique collection of football shirts filled with classic and nostalgic designs; bringing you kits from across different clubs, countries and time.
We are now ready to start selling our vast collection, and will be dropping hundreds of rare football shirts to the website every month. Click here to shop our range of football shirts.