NHS Bear by True Vintage raises over £30k for the NHS
A number of NHS health care workers are close friends and family of the True Vintage team. Earlier this year, as the UK faced a national lockdown, we looked to support the NHS the best way we could, through fashion.
With the help of the talented illustrator Lucy Evans, we created the NHS Bear by True Vintage. Aligning to our sustainability beliefs and printed locally in London, the t-shirts and hoodies launched on the True Vintage website with the promise to donate 100% of the proceeds to the NHS.
Thanks to our friends and customers, sales for the NHS Bear by True Vintage skyrocketed, and a number of buyers showed their support via Instagram. With customers all around the world, from Australia to Spain, the True Vintage community stepped up and showed global support in raising funds for our NHS heroes. Today, three months after launch, the NHS Bear has raised over £30,000 for the NHS.
There's no doubt that coronavirus has impacted all of us, and we thank our friends at the NHS every day for their bravery, strength and resilience. We also thank you, our customers and the True Vintage community, for helping us raise a massive £30,000 through the purchase of NHS bear clothing.